This is Anne with your Coaching On The Go.

We are in an era in history where it can be difficult to decipher if something is real or not.

The technology is so incredible with voiceovers and animations that look like a real person, that what’s proving to be the most effective is what always has been.

Authenticity, the essence of who you are as an individual,

is a pure vibration people can feel.

Authenticity can seem difficult while you are building your business or living your life.

While you’re giving that off, people resonate with that vibration.

You call in the very people that are looking for what you have.

People talk about the Law Of Attraction.

This is an attraction-based universe where what you are giving off
is sending out a signal that gets responded to.

If you are giving off a signal of lack, fear, uncertainty, generosity, or high-level service, the people resonating with that vibration will show up in your world.

When you are working on building a brand and a personal identity, storytelling and branding is affected by how creative you are.

Exposing yourself to the creative process regularly keeps you open to touching that part of yourself that is unique in this universe.

Understanding the creative process behind putting something together authentically and uniquely, whether it is a piece of music, writing, or I like to say, art (because you can be physically engaged in creating in a way that takes you back to childhood), or dance, enhances how you create your business, market, and engage with your audience.

Authenticity reflects your passion.

It helps you hit the target so others can see and feel what your target is and if they are suited for what you have.

It is important it is to be creating regularly.

Whether you think you are an artist or not, when you showcase your creative side, you make your business and self more relatable as a human.

My brother is an accountant and a really creative human being.

Amidst accountants, he stands out as a funny person.

His office is creative and artistic and it sets him apart from others in his field.

He is an incredible problem solver and more and more people come to him because of what he understands about taxes and how creative he is at applying and understanding the different ways that the tax code will serve a client.

He’s known as being somebody who has a high level of integrity.

His creativity, even though he is an analytical human being, comes through in his office, in his work, in the humor that he shows as he interacts with people, in his logo.

It sets him apart from others.

Dive into some creative work and see how it affects your storytelling, branding, and the authentic energy you resonate your business.

Have a beautiful day.